Let’s take a step back when it comes to automotive software

Failing software strategies are negatively impacting automakers’ plans. Next to product delays, they have resulted in management turmoil as well as huge, largely ineffective investment The result: malfunctioning driver assistance systems, non-intuitive interfaces and unhappy customers. It’s all part of the software conundrum now facing the industry. So let’s stop putting software that doesn’t work properly into cars.

Read my column on the Automotive News web site at: https://europe.autonews.com/guest-columnist/put-functions-car-work-customers-arent-beta-testers