Ford CEO: Different supply-chain approach needed for digital car components

Ford Motor CEO Jim Farley says the company will need to change the way it sources semiconductors and other key components for its cars, as supply disruptions continue.

Speaking at a Deutsche Bank automotive conference, Farley said that, in the face of major shortages of semiconductors, the US carmaker held extensive talks with chipmakers and other suppliers of digital parts.

“We have learned a lot that we at Ford and our industry are going to have to handle our supply differently for these key electronic components or digital components,” he said, adding that digital parts will likely account for more than 50-60% of Ford’s bill of materials in the not too distant future. “This is a huge opportunity to learn how to manage the supply chain differently,” Farley said.

The auto industry has been hit by a chip shortage, which has, for many, led to production slowdowns. The problems resulted from a combination of stronger than expected demand for new cars in recent months as well as manufacturing problems at key chipmakers.

Semiconductors are key components in the newest generation of vehicles, which rely on them for a rapidly growing range of digital, connected functions.

Farley said he expected an improvement in chip deliveries in the second half, but said the problems will not be solved completely. “We are learning that this is a scramble to get the modules in the vehicles in the second half even,” he said. “From my standpoint, you’re looking at 2022, sometime during 2022, before we’ll get to a normal level of availability.”